Swimovate and Challenge Henley alliance goes swimmingly!

The organisers of Challenge Henley have confirmed that Swimovate will be the official Swim Sponsor at Challenge Henley and the Henley Half for a second year in 2012, following on from the successful partnership in the event’s inaugural year. Under the deal between the event and swim products company, the swim course will once again be known as the Swimovate Swim Course.

London-based company, Swimovate, was originally founded in November 2007 by a team of UK triathletes seeking to develop innovative and affordable electronic sports training products. Since then, Swimovate’s swimming watch computer Pool-Mate, launched in 2009, has been making waves!

The Pool-Mate revolutionary ‘wristworn swimming computer’ has a range of features. A key plus for the product is that it delivers a fully automatic lap and stroke counter for swimming. The Pool-Mate also measures average strokes per lap, speed, distance, calories and stroke efficiency.


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