Taiwan to showcase latest innovations at Eurobike 2012

A group of bicycle companies from Taiwan will showcase their latest products at Eurobike 2012 to promote the image of Taiwanese brands. The companies will display their outstanding products at Conference Room Berlin at Messe Friedrichshafen, Germany. Global buyers and members of the media are invited to visit.

Executives from leading Taiwanese companies will attend the ‘Ride the future with Taiwan Bike-New Products Launch at Eurobike 2012’, where they will introduce new products and shed some light on future trends.

Ms Frieda Hung, Director of Taiwan Trade Centre Munich, will open the press conference with welcoming remarks, and five company executives will speak at the event. Special remarks will be given by Dr Tschen-Fong Wu, Deputy Representative of the Taipei Representative Office in the Federal Republic of Germany.

In addition, Giant Manufacturing CEO Tony Lo, the Chairman of the Taiwan Bicycle Exporters’ Association (TBEA), will share his insights into the global bicycle supply chain as well as the supply chain in Taiwan. The presentations will take place from 13:00 to 14:00 CET at Conference Room Berlin, Messe Friedrichshafen, on 30 August.

Among this year’s entries from Taiwan will be the Anthem X Advanced 29er from Giant and the Eclipse X20 from Tern. Other new products to be displayed include the Strida EVO KS-3 from Ming Cycle, the X Series X1.0 chain from KMC, and Kenda Rubber’s new SCT tire.

The Taiwanese companies getting together to show their wares and promote the role of Taiwan in the global bike industry are: Giant Bicycles, Tern Bicycles, Ming Cycle, KMC Chain and Kenda Rubber.



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