Trek Bicycle has become the title sponsor of the United States Gran Prix of Cyclocross, securing the future of North America’s premier ‘cross racing series. Trek’s investment will ensure the series’ popularity continues to skyrocket, bringing cowbell-clanging bike racing to the masses, in some the US’ fastest-growing hotbeds of ‘cross racing. Registration for the entire series opened on 6 September 2012.
“Trek is full of big ‘cross fans and racers and there has been a huge swell of internal support around the sport, so when the opportunity presented itself, we rallied, passed the hat around and asked who could help,” said Trek’s Road Bike Brand Manager and Lead Skinsuit Advocate Michael Mayer. “Plus, the first race is in our backyard and we couldn’t pass up the chance to throw a really good party and help grow the sport’s popularity.”
The first stop of the 2012 USGP, held in Sun Prairie, Wisconsin, a bike throw from Trek’s Waterloo, WI-based global headquarters, will see the debut of the Trek Cyclocross Collective, a new racing program headlined by American ‘cross superstar Katie Compton.
The remainder of the Collective is comprised of’ the coolest cats of local and regional cross racing, who will be bringing the pain and the party to their local CX scenes and spreading the sport in their communities.’
“We are tremendously excited to have Trek Bicycle picking up the mantle of title sponsor for the 2012 USGP season,” said USGP President John Hanscom. “By doing so, Trek is making a whole lot of cyclocross racers and cyclocross fans extremely happy. And the timing couldn’t be better. In the year of our own homegrown World Championships, Trek is joining us in playing in the mud at just the right time!”