Trek’s John Burke to deliver Industry Breakfast Keynote at Interbike

The organizers of the 2012 Interbike International Bicycle Expo have confirmed that John Burke, CEO of Trek Bicycle Corporation will deliver the keynote address at Interbike’s inaugural Industry Breakfast – Presented by Bikes Belong and the NBDA (National Bicycle Dealer Association).

The breakfast event will take place on Wednesday 19 September, the opening day of the show, in the Venetian Ballrooms beginning at 07:30 local time. A full breakfast will be served to the first 400 people in attendance.

Burke’s keynote presentation is expected to address a clear plan to get the US bicycle business from US$6 billion to US$10 billion a year by 2020, and what the industry needs to do to make it happen. He plans to describe the crucial role that the industry — retailers and suppliers — must play to create an effective movement that links bike businesses and consumers to shape a cycling-friendly future.

This call-to-action presents the pathway to doubling the size of the US bike industry and dramatically increasing IBD sales.

“We’re fortunate to have such a well-respected leader like John speak to the industry at Interbike,” said Pat Hus, Managing Director of Interbike. “In 2002, John spoke at the NBDA-BPSA Joint Industry Education Conference on building a stronger bicycle industry, and for those who were present – it was a powerful message. I am confident that his keynote will be of interest to all IBDs – regardless of brand loyalty, and will be just as powerful. We hope this breakfast and John’s message will really set the tone for the show and for what we need to do as an industry to grow the business.”

Burke said, “I am honoured to have this opportunity to speak at Interbike about such an important topic. This challenge is something we all need to wrap our arms around and understand clearly what all of us can do to create a bicycle-friendly America in our lifetime.”

The Interbike International Bicycle Expo and OutDoor Demo are the US bicycle industry’s leading business-to-business events bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling.

Interbike is a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR) and Health+Fitness Business expos. Interbike gathers more than 1,200 cycling-related brands and close to 24,000 total attendees annually.

Interbike’s fourth decade of serving the industry will begin at the OutDoor Demo from 17-18 September 2012, in Boulder City, Nevada, followed by the Interbike Expo from 19–21 September 2012, at the Sands Expo and Convention Center in Las Vegas.


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