TriStar Milton Keynes splashdown in the UK

On 29 July, two days after the Olympic Opening Ceremony and just 10 days before the Olympic triathlon at London 2012, TriStar will hold its first event in Great Britain centrally located in Milton Keynes, just a short journey north from the English capital.

During race day, visitors at the TriStar Star&Co Expo Village will have an opportunity to test the newest bikes from Time, one of the most successful cycling brands in Europe, and a sponsor partner of TriStar. Time is on board as an official partner of the UK race. With a cooperation for TriStar Lyon (France), Minnesota (US) and Milton Keynes (UK), Time is introducing its bikes and bike products to the world of triathlon, and becomes the official partner for these three events with possibly more to be added in the future.

TriStar Milton Keynes has also announced Huub Design as the event’s Official Wetsuit Partner. On Saturday 28 July at 18:00, Huub will be organising a wetsuit test in collaboration with the swim briefing by Mark Booth, the event’s race director. On Sunday, Huub wetsuits will be available all day for testing. Plus Huub is offering a special promotion during TriStar MK: for any wetsuit bought, the company is offering a free Huub rucksack worth £70.

Huub, named after swimming scientist Huub Toussaint – has brought science to wetsuit design with its ‘uncompromising and relentless search for improvement in all aspects of swimming.’ The new UK based wetsuit brand is applying scientific research with the aim of changing how wetsuits are designed.

Harry Wiltshire, with his extended triathlon experience in the national GB triathlon team has already adopted Huub as his official wetsuit. He will be on hand at TriStar MK to give athletes advice and tips during the event.

Some well-known British professional athletes will also start the competition at the Emberton Park Lake, such as Ben Howard (TriStar Ambassador and 2010 World Champion in the 20-24 Age Group), Philip Graves (youngest ever Ironman Champion, winner of TriStar Estonia 2010), and Jason Watson amongst others. Lucy Gossage (Ironman 70.3 Galway 2011 winner) is leading the female field.

The city of Milton Keynes promises a weekend of triathlon fun amidst the picturesque scenery of Emberton Country Park. Combining the infrastructure at the venues of TriStar Milton Keynes – the TriStar brand is tapping into a booming triathlon scene, as the country gears up for the Olympics.

More than 350 triathletes will be lined up on the start line on 29 July for the inaugural TriStar Milton Keynes. The centre point for the event will be Emberton Park. The swim (1K) will take place in the Emberton Park lake in a single loop. The bike will lead athletes in three loops on undulating country roads. The 10K run will again take place in Emberton Park so that athletes and spectators can share the unique atmosphere. There will also be a TriStar33.3, and a Relay Challenge (over the TriStar111 distance), positioned as being ‘ideal for beginners and experienced triathletes who can now enjoy the new spirit of this well-known fun format which offers an easy recovery for the athletes.’

TriStar Milton Keynes is being jointly organized by Star Events and Big Cow Events, a UK multisport event company with a strong track record in developing British triathlon and hosting high quality sports events.

Leaderboards, update videos and images will appear on during race day.

The TriStar label is presented by Star Events, the Monaco based company specializing in organizing high quality sports events that are focused on fun, social responsibility and environmental protection. The TriStar Series has grown to 28 races in 14 destinations in less than three years: Nevis (St Kitts and Nevis); Mallorca and Madrid (Spain); Lyon, Deauville and Cannes (France); Split (Croatia); Worms-Germany (Germany); Salzkammergut and Kufstein (Austria); Milton Keynes (United Kingdom); Estonia-Otepää (Estonia); Monaco (Monaco); and Rio de Janeiro (Brazil).

TriStar has introduced new distances to the sport of triathlon (i.e 111K and 222K), is officially recognized by the International Triathlon Union (ITU), and is rolling out a new Team Racing ConceptT5.


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