USA Pro Challenge collaborates with Viva Bike Vegas Gran Fondo to create KOM Challenge

The USA Pro Challenge, one of the largest professional cycling races in the United States, is expanding its support of cycling events throughout the country by partnering with the fifth-annual RTC 2012 Viva Bike Vegas Gran Fondo Pinarello Presented by Vector Media. Under the partnership, the pro cycling race and cyclosportive will create the KOM (King of the Mountain) Challenge for the 2012 Viva Bike Vegas event.

Kicking off on 22 September, the RTC Viva Bike Vegas Gran Fondo Pinarello is an opportunity for Las Vegas fans to put their cycling skills to the test, while enjoying an unforgettable ride. As an added bonus, participants will be riding alongside five time Tour de France Champion Miguel Indurain as they travel down the Las Vegas strip and across the Hoover Dam.

Interbike, the largest bicycle trade event in North America is also partnering with the Regional Transportation Commission of Southern Nevada (RTC) backed event. The Interbike partnership brings more bicycle industry participation, in the form of sponsorship and exhibition opportunities, to the RTC 2012 Viva Bike Vegas Gran Fondo.

“We are proud to welcome thousands of cyclists from across the country and around the world to the RTC 2012 Viva Bike Vegas Gran Fondo Pinarello, which this year will give riders a once-in-a-lifetime opportunity to ride over the Hoover Dam,” said Tina Quigley, General Manager.

Quigley added, “Partnering with USA Pro Challenge and adding the King and Queen of the Mountain Challenge will make this fifth annual event unforgettable and help to further raise the profile of this event and cycling in Southern Nevada.”

With four distances available – 122, 102, 75 and 17 miles – riders can determine the option best suited for their ability. Starting at 05:00 PT, cyclists will be riding in groups of 300-500 every seven minutes, with each route taking off from Town Square Las Vegas and traveling through the bright lights of the iconic Las Vegas Strip.

All routes promise to test avid cyclists with a challenging ride that takes them from the heart of Sin City, to the scenic trails near Lake Mead National Park and over the historic Hoover Dam to the vistas of Red Rock Canyon National Conservation area. At the summit, they will pass under the official Nissan USA Pro Challenge arch to claim the title of ‘King/Queen of the Mountain’ and head to the finish line in Henderson.

“We see our partnership with RTC 2012 Viva Bike Vegas Gran Fondo Pinarello as an ideal platform to educate people about cycling,” said Brian Farris, Chief Operating Officer of the USA Pro Challenge. “Our goal is to encourage riders – from the recreational to competitive – to explore their interest in the sport of cycling, while supporting the development of amateur cycling events nationwide.”

As a European Gran Fondo-style ride, the non-competitive RTC 2012 Viva Bike Vegas Gran Fondo Pinarello race will feature a diverse route with interval starts based on skill and distance so all levels of riders can participate. Throughout the ride, there will be live entertainment and a children’s bicycle rodeo, followed by a celebratory beer garden party, courtesy of the event organizers, the Regional Transportation Commission of Southern Nevada.

The proceeds of the race will benefit the UC San Diego Nevada Cancer Institute, After-School All-Stars Las Vegas and Communities in Schools of Nevada.


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