Continuing its aim to be the leading National Governing Body in the US Olympic Movement with its print and digital initiatives, USA Triathlon (USAT) is providing readers of USA Triathlon Magazine access to exclusive digital content for the first time with its recent Olympic Games preview issue.
One of the first magazines produced by Quad/Graphics available in the iTunes and Android app stores, USA Triathlon Magazine has taken the merging of print and digital technology one step further. USA Triathlon Magazine is among the first publications to utilize image recognition technology; and USA Triathlon is the only National Governing Body in the diverse Quad/Graphics portfolio to utilize interactive print technology.
By downloading and utilizing the free Actable app, which interacts with the cover image on USA Triathlon Magazine, readers can gain access to exclusive content related to each member of the 2012 US Olympic Triathlon Team. The app directs readers to a page for each athlete featuring a special video introduction, a photo slideshow and more.
(The newest version of Actable for iOS (iPhone, iPad) is required to access USA Triathlon Magazine content. This update is currently pending in the Apple App Store but will be available soon.)
The free Actable app interacts with the cover image on USA Triathlon Magazine to automatically launch exclusive Olympic-related content. All readers need is a mobile device with a camera (iPhone, iPad, Android, etc.), the magazine and the Actable app.
Download the App
- Search Actable in the App Store
- Download the app
- Launch the app (automatically opens device’s camera)
- Point the camera at the cover of the magazine as if taking a picture of the page. Adequately frame the page with the device. Not too close or too far away
- Hold the mobile device over the image and tap the image with a finger to start exploring new content