The World Federation of the Sporting Goods Industry (WFSGI) has launched its new corporate design and website: www.wfsgi.org. After years of growing its activities, ’the WFSGI needed to keep up with the performance [of] its members.’
The sports industry trade organisation notes that ‘Continuously expanding and offering more services, it has been very important for the WFSGI to have its corporate identity renewed and refreshed; to have one consistent brand that reflects the variety of tasks of the World Federation and the vitality of the sports industry.’
Information, publications and events at a glance: just to name a view, the WFSGI has started using social media, included a Twitter feed to the website; and interested parties can now subscribe directly to newsletters, press releases and the digital version of WFSGI’s annual publication, the WFSGI Handbook. An online calendar displays all WFSGI (-related) events with a download and subscribe option.
Robbert de Kock, WFSGI Secretary General, said “This is another step ahead for the WFSGI. We wanted to increase user-friendliness, speed and traffic of our website and give the WFSGI a fresher and younger look; respecting the federation’s principles. We consciously did not revolutionise the new design, but cautiously put in scene the classic existing WFSGI logo in a yet progressive surrounding.”
Designed by Switzerland’s renowned Berne based creative agency, Republica.ch, the new presentation of the WFSGI aims to reflect the dynamics of the sporting goods industry and its environment.
The World Federation of the Sporting Goods Industry (WFSGI) was founded in 1978 and is the world authoritative body for the sports industry officially recognized by the IOC as the industry representative within the Olympic family.
The WFSGI is an independent, non-profit and non-governmental association formed by sports brands, manufacturers, suppliers, retailers, national federations and other sporting goods industry related businesses. The WFSGI plays a strategic role in the support and promotion of the sporting goods industry worldwide. The WFSGI promotes free and fair trade and provides platforms for the intergovernmental cooperation with regards to the international organizations interested or affected by sports.
Its aim is also to expand the cooperation on the protection of intellectual property rights and improve human rights issues related to working conditions. All this can be done through contacts with International Organizations such as the ILO, WTO, WHO, UN but also through International Sports Federations (FIFA, IAAF, FIVB, etc.) and the IOC, via the exchange of information and clearing house on issues and topics developed by WFSGI’s various committees.