Luck Stone, a sponsor partner in the XTERRA race series, is launching a three-part technology package ‘to transform the athlete and spectator experience at the XTERRA World championship triathlon.’
The technology package will advance the viewing experience through a social media map / hashtag #XTERRAMAUI, and via GPS athlete trackers and live streaming video.
Bob Grauer, President of Luck Stone, noted “our partnership with XTERRA has been mutually rewarding because of our entrepreneurial and competitive spirit and focus on the success of others.”
Grauer added. “We are proud to partner with XTERRA again and offer athletes and fans worldwide to experience the competition through the competitors’ lens. XTERRA continually inspires us to think creatively, take risks and strive for greatness.”
The technology package will add a new dimension to the race in Maui, on Sunday 28 October, by enriching the viewing experience, providing real-time coverage of the competition to on- and off- site spectators and bringing athletes and spectators closer together.
Originally introduced at XTERRA East Championships in Richmond, Virginia, in June then at the XTERRA National Championships in Ogden, Utah, in September, XTERRA and Luck Stone continue to evolve and advance the technology package.
Luck Stone is working to enrich the XTERRA experience by creating an interactive social media map. Spectators are encouraged to utilize the hashtag #XTERRAMAUI to link up on Twitter, share their experiences and generate excitement through picture-sharing, geotagging and reporting.
The second-part feature is a GPS device worn by the elite athletes that tracks their location, distance and speed. As with the event’s camera footage, this information will also be available to view online at xterralive.com.
The third-part includes cameras operating at different location-points throughout the course streaming live video feed onto the web, enabling viewers to watch the race and cheer on the athletes in real time. Live video fees will be displayed on several large monitors at the World Championship in Maui.
Luck Stone is one of the largest stone and aggregates companies in the US. A privately-held company founded in 1923 in Richmond, Virginia, Luck Stone is one of the largest crushed stone providers in North America and has more than 17 construction aggregate plants in Virginia and North Carolina and three distribution yards in Virginia.
TEAM Unlimited is the Hawaii-based television events and marketing company behind XTERRA. Founded in 1988, it owns and produces XTERRA and in 2011 produced nearly 200 XTERRA off-road triathlon and trail running races in 15 countries worldwide.
There are 40,000+ competitors from all 50 states and more than 40 countries competing in XTERRA. In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence.
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