Yakima is Official Rack Partner for 2012 USA Pro Challenge

Yakima, the cargo management solutions specialist, is on board as the official bicycle rack of the 2012 USA Pro Challenge professional cycling road race. Now under way, the USA Pro Challenge is taking place across Colorado from 20-26 August 2012. Under the three year partnership, which began last year, Yakima is providing racks for the USA Pro Challenge race support vehicles.

“Yakima’s top-tier bicycle racks are the perfect fit for these professional cyclists and their needs during this very challenging race,” said Shawn Hunter, CEO of the USA Pro Challenge. “We’re extremely appreciative of Yakima’s support of both the Pro Challenge and professional cycling in the United States.”

As the official rack partner, Yakima will equip the more than 40 support cars with HighRoller and Viper rooftop bike mounts. Each vehicle will carry up to five bikes. Additionally, the company will have a presence at the race exposition area near the finish line of each stage. Race spectators can learn about Yakima products and enter a free draw to win US$500 in Yakima gear.

“As a long-time supporter of professional cycling, Yakima is thrilled to be returning to Colorado and the USA Pro Challenge,” said Bobbie Parisi, Vice President of Brand Management at Yakima. “As a brand, we’re all about getting the gear out of the car and that goes for everybody – from weekend warriors to world class athletes.”

With its global headquarters in Portland, Oregon, Yakima Products Inc is a world leader in the design and manufacturing of cargo management equipment solutions for a variety of consumers, from outdoor enthusiasts to car aficionados. The portfolios of brands include Yakima, Whispbar and Prorack. Each of the individual brands offer a variety of cargo management products including racks for bikes, boats, ski equipment and other gear, cargo boxes and bags and high performance multisport trailers.

After attracting more than 1 million spectators in 2011, making it one of the largest cycling events in US history, the USA Pro Challenge is back for 2012. For seven consecutive days, the USA Pro Challenge sees the world’s top athletes race through the majestic Colorado Rockies, reaching higher altitudes than they’ve ever had to endure as they ascend over three mountain passes, each exceeding 12,000ft in elevation.

Referred to as ‘America’s Race’, the USA Pro Challenge takes place this week, proclaimed by Governor John Hickenlooper as ‘Colorado Cycling Holiday’, and travels through 12 host cities from Durango to Denver.



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