2XU wraps sponsorship deals with Lesley Paterson and Caitlin Snow

Posted by By at 15 March, at 09 : 19 AM Print

2XU wraps sponsorship deals with Lesley Paterson and Caitlin Snow

Apparel and compression specialist 2XU has welcomed two-time XTERRA World Champion Lesley Paterson and top American triathlete Caitlin Snow to its impressive portfolio of elite sponsored athletes. Alongside fellow Team 2XU athletes, Paterson and Snow will ‘utilize 2XU apparel to enhance their performance through training, racing and recovery.’

“We’re delighted to be partnering with two female triathletes of this calibre,” said 2XU North America Senior Marketing Manager Jayme Mechur. “Both are capable of winning their on- and off-road World Championships in 2013.”

Mechur added, “More importantly, both are incredible women that will serve as inspirational ambassadors for 2XU and the brand’s commitment to achieving the best in human performance. In addition to being champion performers, they give back to their sport through coaching and active community involvement.”

Paterson and Snow’s partnerships with 2XU will run through to 2015 and 2016 respectively. Each woman will be outfitted from head-to-toe in 2XU apparel, including compression garments and wetsuits.

“Lesley and Cait are amazing athletes,” noted Fred Hernandez, 2XU North America Director of Marketing. “We are proud to support them as they chase top results this year. Their relentless commitment to athletic excellence aligns with our goal to engineer the most technical performance solutions in the world.”

2XU wraps up sponsorship deals with Lesley Paterson and Caitlin Snow

Lesley Paterson is the current XTERRA World Champion and recently dominated at the 2013 XTERRA Philippines Championship , winning the women’s race by a whopping 15 minutes over her closest competitor. Known as the ‘Scottish Rocket’ by fans, Paterson also boasts an impressive resume in on-road Ironman 70.3 racing alongside off-road XTERRA racing.

“I started in a 2XU trisuit very early on in my career,” said Paterson. “Not only was it the best suit on the market, but it looked amazing! Fast forward a few years, and I’m here again, ecstatic to be officially teaming up with the world’s top performance brand. I look forward to doing 2XU proud.”

Ironman Champion Cait Snow is a dedicated athlete and loves to race. Her career highlights include 3 top 10 finishes at the Ironman World Championships in Kona and 3 of the top 10 marathons splits in the history of the race. Last October she capped off a great season placing 9th overall at the Ironman World Championships and looks forward to another great season this year.

Snow is excited to bring her passion for racing to 2XU. She is also eager to be a part of the 2XU family. “I am really excited to join,” Snow said. “2XU products are beautiful and fit perfectly. I can’t wait to showcase the apparel.”

Snow plans to continue on her triathlon success at Ironman 70.3 San Juan on 17 March.

Founded and based in Melbourne, Australia, with its North American Headquarters in Carlsbad, California, 2XU (‘Two Times You’) apparel is designed and tested in consultation with industry experts. As the company notes, all garments employ intelligent physiological design, cutting edge performance fabrics and construction.

2XU was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports.

These include triathlon, cycling, swimming, netball, AFL, soccer, NRL, NFL, NBA and running. 2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport, Ironman, the US Ski and Snowboard Association (USSA), US Ski Team, US Snowboarding, US Freeskiing, and the USSA Center of Excellence.

www.2xu.com

 

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