The sponsorship team at Ironman brand owner World Triathlon Corp (WTC) has certainly been busy in recent days. This week alone we’ve seen:
- Ironman Foundation partner with Newton Running to launch The Ironman Foundation-Newton Running Ambassador Triathlon Team; and
- SUGOI Performance Apparel confirmed as the new official performance apparel of Ironman in North America and Europe
The latest Ironman sponsorship deal sees a renewal of the original May 2011 agreement with Stiefel, a GlaxoSmithKline (GSK) company, which owns the Zeasorb brand.
Zeasorb, a leading dermatologist recommended antifungal powder, now continues as the official antifungal powder of Ironman. Made by Stiefel, Zeasorb powders provide an effective treatment for ailments such as athlete’s foot and ‘jock itch’, and help relieve frictional skin irritation.
The antifungal powder’s effectiveness and absorption power have made it a trusted resource for dermatologists and athletes alike for over 50 years.
“We are thrilled to continue our partnership with Ironman and to provide an effective antifungal product that supports the needs of the many endurance athletes who push their bodies to new levels with each race,” said Claire Edmondson, Brand Manager, Skin Health at GlaxoSmithKline.
As an official sponsor for the past few years, Stiefel has expanded its sponsorship with Ironman to include support of approximately 30 Ironman and Ironman 70.3 events, while Zeasorb is designated as an ‘Official Product of Ironman’ on packaging.
The Zeasorb family of products is available at leading national US retailers. Zeasorb is the ‘number one dermatologist recommended powder to treat fungal infections’, and has been available to US consumers since 1958.