INFINIT Nutrition fuels 5-Hour ENERGY presented by Kenda Racing Team

INFINIT Nutrition, the pioneer in customized nutrition and creator of the patented Osmo-Fit Osmolality system, has announced its sponsorship of the 5-Hour ENERGY presented by Kenda Racing Team. As the Official Nutrition Sponsor, INFINIT Nutrition will be providing custom and pre-set formulas for all the team’s pre-workout, training, racing and recovery nutrition and hydration needs.

INFINIT Nutrition was founded in 2004 and was based on the concept that everything an athlete needs is found only in his or her bottle. The brand offers up isotonic solutions (those with the same osmolality as our own body fluids), maximum carbohydrate absorption and 100% all-natural flavours with no added colours or artificial ingredients.

With INFINIT Nutrition’s product line, the company notes that there is no need to supplement with gels, salt pills or bars. ‘Instead of having to think about nutrition, an athlete only has to drink and perform with 100% satisfaction guaranteed.’

The 5-Hour ENERGY presented by Kenda Racing Team, the USA Cycling Men’s National Racing Calendar 2011-2013 individual and 2013 team champions, will be utilizing INFINIT Nutrition’s pre-set formulas – :GO FAR; :SPEED and :JET FUEL for training and racing; MUD as a pre-race, pre-workout fuel; and :REPAIR and :NOCTURNE for recovery.

Infinit Nutrition

INFINIT Nutrition’s products aim to simplify the process of fuelling a race team by ‘incorporating their calories, electrolytes and water into a great tasting drink.’

“INFINIT Nutrition has met all the demands of the 5-hour ENERGY presented by Kenda professional cyclists,” said Frankie Andreau, Director Sportif of the 5-Hour ENERGY presented by Kenda Racing Team. “INFINIT’s full assortment of products for on-the-bike performance and off-the-bike recovery takes care of almost ever need we have. Our go-to favourites are :SPEED and :GOFAR (which also can be customized for our athletes), and have provided the calories and hydration needed to prevent any loss of performance.

“The team will not go to bed without :NOCTURNE Night-time Repair, which has helped the athletes sleep better, recover better, and wake up ready for each day’s race. The simplicity of INFINIT’s system gives our team a unique advantage on the competition as we head into the hot summer racing months.”

The 5-HOUR ENERGY presented by Kenda Racing Team began testing INFINIT Nutrition at their training camp in late February, and after solid initial feedback and results from the riders the team incorporated the fuelling strategy into racing at their season opener, the Vuelta Mexico. They just completed a three-race California swing with a strong showing at the San Dimas Stage Race, the Redlands Bicycle Classic and the Subaru Sea Otter Classic.

“Frankie and I have been in contact over the years, and from our initial conversations he was intrigued by the custom-blended concept and simplicity of INFINIT,” said Michael Folan, founder and CEO of INFINIT Nutrition. “With his leadership position at the 5 Hour ENERGY presented by Kenda Racing Team we are honoured he chose INFINIT for all of the team’s fuelling needs.”

Folan added, “I have the utmost respect for Frankie’s outspoken position for clean cycling, and we are aligned in support of those teams that have a no-doping policy within their riders and staff. To ensure the pureness of the INFINIT product all of it is pre-certified and tested clean prior to shipping to the team.”

www.infinitnutrition.us