Rudy Project, the crafter of the ‘#1 Most-Worn Aero / TT helmet at the IRONMAN World Championships for the last four consecutive years’, has announced a partnership with Kona-bound athlete and world-renowned actor Sean Astin.
Already accustomed to identifying himself with the name Rudy – Sean Astin’s leading role as Daniel Ruettiger in the award-winning 1993 film Rudy made him a household name – but today, with the help of Rudy Project, he is using his celebrity status to inspire others with his global #Run3rd campaign.
“Cycling is a thrilling sport and every time I climb on my bike, I know that it can be dangerous,” Sean shared. “I feel more comfortable on the streets and biking down hills knowing that I’m protected by the best technology in the field. The helmets all fit perfectly. I wear several different models depending on the day, terrain and whether I’m on my road bike or tri bike.”
He continued, “One day I started to pedal but was in too low a gear and fell over and hit my head hard on the cement. I took off the helmet and wiped off the scratch. I stood embarrassed in the street staring at the helmet and realized I probably would have had a concussion or worse if I wasn’t wearing it.
“The point is that it worked. I love that I’m working with such a solid company. In the movie Rudy, Rudy follows his dreams and never quits. In my pursuit of Kona, I’m following a dream and I will never quit. I’m proud to have the Rudy Project on board to support this dream.”
“When Rudy Project first came to North America 17 years ago, there was sometimes confusion between our company name and the movie Rudy,” said President and Co-Founder of Rudy Project North America, Paul Craig.
“I can’t believe it’s now come full circle and we’re actually partnered with the legend that played that role. I’m elated that IRONMAN chose Sean to race this year for his charity, and am proud that Sean chose Rudy Project to elevate his performance and keep him safe while racing.”
Paul Craig continued, “As the Official Helmet of IRONMAN for North America, it makes a natural pairing for both Rudy Project and IRONMAN to help Sean’s charity cause in every way possible. To this end, Sean will be speaking at our exclusive party in Kona on Tuesday, October 6, relating his passion for athletics, running and triathlon, and helping to inspire kids to a crowd of editors, top pros and VIPs from around the world. I can’t wait to cheer him on as he crosses the finish line on Saturday in Kona!”
Even though he is recognized for his role as Rudy, Sean initially made his film debut at age 13 playing Mikey in Steven Spielberg’s The Goonies. Sean also experienced a career breakthrough in the early 2000s, when he played Samwise Gamgee in The Lord of the Rings blockbuster trilogy.
To date, Sean is leveraging his success as a star in Hollywood to initiate the global athletic movement – #Run3rd.
#Run3rd is an inspirational social media campaign, which aims to inspire runners by dedicating their races to loved ones, causes, and ideas. It was started by Sean in January 2012, and has grown to encompass thousands of runners, walkers, and others around the globe who have taken its meaning and mission into their hearts:
Using the hashtag #Run3rd, the initiative asks these everyday athletes to tweet a dedication for someone they love, a cause they believe in, or any positive statement. Since its inception, #Run3rd has developed rapidly into a major online campaign, and in April of 2015 held its first official 5K run in Mesa, Arizona.
Today, Sean is focused on taking #Run3rd to the next level by personally competing in one of the world’s most recognized and gruelling full-distance triathlons to raise funds for after school running programs, and Rudy Project will help him.
Sean was chosen by IRONMAN as an ambassador this year as he races for his cause. By doing so, Astin will raise US$25,000 for #Run3rd to help grow and fund afterschool running programs, but he isn’t finished there.
Sean is working with the IRONMAN Foundation to support the fundraising for #Run3rd. A Crowdrise campaign has been set up to raise funds to help provide kids an opportunity to get involved in running and to #Run3rd. There are multiple rewards in place for donors, including the first 25 people to donate US$1,000 or above to this movement will automatically be sent a Rudy Project Wing57, the same Aero / TT helmet Sean will be wearing in Kona.
Rudy Project has also created a unique discount code for those who wish to give back to this inspiring charity movement. Athletes can head over to e-rudy.com using a direct link, and percentage of all purchases will go towards the #Run3rd global initiative.
Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America. Rudy helmets were recognized as the number one most worn aero / time-trial brand at the IRONMAN World Championships Presented by GoPro in Kona, Hawaii for the last four consecutive years, and have been designated the Official Helmet of IRONMAN for North America. Rudy Project aims to offer ‘unparalleled customer service backed by a Lifetime Replacement Lens Guarantee and an industry-leading three-year frame warranty.’