Sports supplement company Viscos has introduced Play Again Now, its ‘clinically-proven and physician-recommended oral, liquid sports nutrition supplement for total body recovery.’
Play Again Now will be offered through a national US direct response campaign driving online sales, in addition to retail distribution in the third quarter of 2015.
Play Again Now is a dietary supplement comprised of ‘high-molecular-weight hyaluronic acid (HA), blended with MSM.’ Viscos notes that hyaluronic acid is naturally-occurring throughout the body in the fluid that coats, hydrates and protects muscles, tendons, ligaments and connective tissues, as well as cushioning the joints.
Play Again Now can reportedly help replenish naturally-occurring hyaluronic acid, which degrades with age, rigorous workouts, injury and surgery. The product is caffeine and gluten free, and contains zero carbs or calories.
The company continues to point out that everyone can benefit from the supplement – from Cross Fit fanatics, through to triathletes, cyclists, weekend golfers, millennials looking to stay active into their later years, women wanting to prolong their health and vitality, competitive pro and amateur athletes along with preventative maintenance for young athletes.
Debbie Ecksten, President of Viscos said, “Natural Products Insider stated recently, ‘Sports nutrition products are attracting a much broader, mass audience. We are now dealing with a new generation of consumers who have grown up knowing an active lifestyle has positive, long term implications for health, fitness, weight management and longevity.’”
Play Again Now is manufactured in an FDA-approved, GMP compliant manufacturing lab in the United States. 24 oz. bottle retails for US$49.95.