The Cervélo Bigla Pro Cycling Team revealed its clothing for the 2016 season as manufactured by new apparel partner Endura. With Cervélo coming on board as a title sponsor for the women’s cycling team through 2018, the updated cooperate identity of the team now includes the bicycle brand’s red colour.
“We’re all really excited to partner with Cervélo Bigla, the project is an exciting one and it’s an exciting time for women’s cycling with the establishment of the UCI Women’s World Tour and more exposure in the media for women’s racing,” said Endura founder Jim McFarlane.
“We’ll be using the riders of Cervélo Bigla as an elite group of high mileage performance product testers to help build our range of market leading performance wear for female riders.”
The Scottish cycle clothing and accessories company is bringing innovative techniques into its apparel ranges. This ranges from the work that it has been carrying out with Simon Smart in Drag2Zero’s facility at the Mercedes AMG Petronas F1 wind tunnel on aerodynamics, through to working with gebioMized on a r pad fitting system, 3D laser scanning riders, and sending athletes into a climate chamber to test fabrics that help keep riders cool.
“We’re bringing these developments through to products that are on the market right now for all riders to benefit from, with more exciting stuff to follow,” McFarlane said.
The Cervélo Bigla Pro Cycling Team will make its first appearance in the new Endura-produced kit during racing in Omloop Het Nieuwsblad on 27 February.