Leading trade show Eurobike and cycling news specialist pressedienst-fahrrad are establishing a new platform – The Wriders’ Club (TWC) – for bike blogs, with the goal of make the work of digital influencers more visible by bringing them together on one single website.
According to Eurobike, this not only makes it easier for bloggers to get in contact with one another – companies that are interested in working with bike enthusiasts as possible influencers for their brand will also be able to find all of the members of the platform in one place. To ensure a high level of quality to guarantee responsible treatment of the digital public, every participating blogger will be required to sign The Wriders’ Club blogger’s code.
The Wriders’ Club brings together bloggers who have a passion for bicycles, makes them visible as a group, and aims to give them a greater audience. The Wriders’ Club blogger’s code of behaviour specifies what readers can expect from bloggers; it covers professional conduct between bloggers and industry players and aims to strengthen mutual trust.
The Wriders’ Club will also have a real-world events aspect. Thus, for example, specific programs, information points and networking events for bloggers and the industry will be offered during the Eurobike at Lake Constance.
Eurobike 2017 (B2B & B2C – new Eurobike Media Days at Kronplatz in South Tyrol)
The four-day schedule for the 2017 Eurobike show starts on Wednesday 30 August 2017 and runs for three days focusing, as usual, on business-to-business with a subsequent Festival event. Day one on Saturday 2 September, will present the most popular topics from 2016 to all cycling enthusiasts.
“By shortening the show, there will no longer be the choice of two booking options. In addition, Eurobike 2017 will once again benefit from a large number of test opportunities along the B wing,” said Eurobike Project Manager Dirk Heidrich.
The third Eurobike Media Days event will ride out from a new location next year. The media test event takes place from 27-29 June 2017 at Kronplatz in the Eurobike partner region of South Tyrol. It offers all sport-orientated Eurobike bicycle manufacturers an early opportunity to ‘present innovations for 2018 to the most important international media publications and websites in the magnificent, exclusive and sunny Dolomites.’