Fuel10K, the producer of a protein-boosted breakfast range, is to become the official breakfast partner of Human Race Events for the 2017 triathlon season. The brand will be giving out its Protein Boosted Breakfast at each Human Race tri event with the aim of sustaining and helping participant athletes to reach their potential. Fuel10K will also offer up products to Human Race staff members on race day.
The events will run throughout the summer, with the first getting under way on 20 May at the Nuffield Health Eton SuperSprints and the last at Duchenne Triathlon on 17 September 2017.
FUEL10K co-founder Barney Mauleverer said “Human Race is a perfect fit for the FUEL10K philosophy – our brand is all about getting out there and giving it your best shot whether you’re at the beginning of the journey or looking at an Olympic Gold, and that’s exactly what Human Race is about. We’re excited to be meeting a lot of people who think the same way we do.”
Human Race Group CEO Nick Rusling added “I’m delighted to announce a great new partnership with FUEL10K – the UK’s fastest growing breakfast brand – which will be helping Human Race Tri participants get across the finishing line at our events throughout 2017.”