Hormel Foods, a global branded food company, has named Lisa Selk as Chief Executive Officer of CytoSport. Part of the Hormel Foods portfolio, CytoSport is a leading sports nutrition company and maker of Muscle Milk premium protein products.
Lisa Selk will steer the CytoSport enterprise as it continues to focus on new product innovation and expanded distribution of its sports nutrition products. Selk brings more than 20 years of experience building consumer packaged food brands including SKIPPY peanut butter, among others.
“Lisa is a true CPG branding and marketing expert,” said Don Kremin, Hormel Foods Group Vice President, Specialty Foods. “Lisa has successfully led innovation and brand growth, and is passionate about delivering exceptional products to the marketplace. I am confident that she will bring a consumer-centric focus to the CytoSport line of products and will continue to lead the outstanding innovation that has become a hallmark of the company over the last several years. We couldn’t be more excited about the future for CytoSport and the Muscle Milk brand under her leadership.”
Lisa Selk assumes the leadership post of CytoSport after serving as Marketing Director for a portfolio of brands at Hormel Foods including Skippy peanut butter, Herb-Ox bouillon, House Of Tsang Asian foods and other divisional innovation for Hormel Foods.
Selk joined Hormel Foods in 1998 as food scientist in the research and development department. She held management and leadership roles in the specialty products division and the meat products division, serving as both the Divisional Innovation Manager as well as manager for the Hormel refrigerated entrées and Hormel Always Tender businesses. Selk went on to be a key leader in corporate innovation where she led numerous companywide innovation projects, including new product launches.
Selk is a graduate of North Dakota State University where she received a bachelor’s degree in food science and a master’s degree in cereal science. Selk also graduated from the University of St Thomas where she secured her master’s in business administration, and most recently attended the Kellogg School of Management’s Executive Development Program.
Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over US$9 billion in annual revenue across 75 countries worldwide. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of ‘The 100 Best Corporate Citizens’ by Corporate Responsibility Magazine for the ninth year in a row, and has received ‘numerous other awards and accolades for its corporate responsibility and community service efforts’.
As the maker of the Muscle Milk, Evolve and Cytomax brands, CytoSport is ‘dedicated to providing premium protein products that elevate everyday performance for everybody’. Its portfolio serves elite athletes, active lifestylists and weekend warriors with a wide-range of ‘protein-enhanced solutions that taste great and appeal to evolving consumer demands’.
All CytoSport powder products are NSF Certified for Sport ensuring their safety and freedom of banned substances.