For two weeks of the Tour de France, Flywheel Sports, a leading indoor cycling brand, is inviting ‘riders to experience the thrill of Le Tour by cycling the equivalent of more than a full stage. Riders will be treated to elite level natural hydration from nuun and have the opportunity to further enhance their fitness through the latest sports nutrition education.’
A release from hydration specialist nuun adds that it is ‘honoured to partner with Flywheel for the Tour de FLY cycling challenge’. Riders across all Flywheel studios will commit to six classes from 10-23 July in which they’ll ride the distance of a stage of the Tour. Riders that register receive a Flywheel and nuun branded water bottle and product from nuun to support them through the challenge. Riders at all 42 Flywheel locations across the United States are invited to participate.
nuun, ‘the leading sports drink brand in sports specialty and natural foods retail’, has teamed up with the indoor cycling brand to encourage riders through their training journey with ‘cycling instruction, clean, plant-based hydration and sport nutrition education’. nuun will help propel the event sharing it through the company’s digital channels and with its thousands of brand ambassadors and athletes.
“The nuun team is very excited to partner with Flywheel to encourage their community to push further and achieve their personal best,” said Kevin Rutherford, nuun President and CEO. “We are honoured to work alongside a brand with shared values dedicated to inspiring movement. Our entire Seattle team is stoked to join the Tour de FLY challenge at the South Lake Union Studio.”
“At Flywheel, we are fuelled by our community of performance-focused riders; those that are empowered to push themselves to the next level of fitness,” said Flywheel CEO Sarah Robb O’Hagan. “We are thrilled to partner with a like-minded brand such as nuun to bring the Tour de FLY challenge to life and further tap into our riders competitive spirit.”