Optimum Nutrition shakes up mornings with new protein-rich breakfast options

Global performance nutrition specialist Optimum Nutrition (ON) has announced the arrival of two new product options ‘designed to help make protein-rich breakfasts fast and easy and put fitness goals in reach’. The fitness nutrition brand is aiming to shak up tired morning routines with Optimum Nutrition Greek Yogurt Protein Smoothie and Whey & Oats, billed as ‘innovative new start-your-day proteins’ available at retailers from early July.

Both ON A.M. Series products are new combinations of traditional breakfast staples. The ON Greek Yogurt Protein Smoothie combines whey protein with Greek yogurt proteins and chia for a smooth, creamy texture. ON Whey & Oats brings together whey protein, ‘a complete protein with all the essential amino acids to help support muscle recovery’ and fine-milled whole oats, a complex blend of carbohydrates that provide energy to support strength and endurance, in an easy-mixing shake.

Each serving of Greek Yogurt Protein Smoothie provides 20g of premium protein and has zero added sugar. ON adds that unlike traditional smoothies, there is no need for a blender, as the easy-to-mix formula blends smoothly with a spoon in a glass or in a shaker cup. Greek Yogurt Protein Smoothie is available in three classic yogurt flavours – Strawberry, Blueberry and Vanilla.

Every Whey & Oats shake contains 27g of premium protein, plus as much fibre as a bowl of oatmeal (one cup, prepared). Whey & Oats is available in three breakfast bakery-inspired flavours – Vanilla Almond Pastry, Blueberry Muffin and Chocolate Glazed Donut.

“A complete breakfast is too important to skip,” said personal trainer and Team ON athlete Alex Carneiro. “Adding a scoop of protein powder to your breakfast is an easy way to boost your protein intake in the morning. These new shake and smoothie options from ON can be made in seconds, and deliver high quality protein to help fuel your day.

“ON really did their homework and listened to athletes when creating the new A.M. Series – it tastes great, is super convenient and gives us six new ways to help satisfy our protein goals.”

“ON is all about innovation and giving people options to create better daily nutrition routines,” said Stuart Heflin, ON’s Director of North American Marketing. “We aim to help overcome obstacles that prevent people from staying on track for their fitness goals – that meant addressing fatigue with traditional morning nutrition options and delivering something truly different.”

ON A.M. Series supplements are available at sports nutrition retailers and online.



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