Skechers Performance returns to Houston, Texas on 15 January 2017 as the official footwear and apparel sponsor of the Chevron Houston Marathon and Aramco Houston Half Marathon. Skechers Performance will be exhibiting at the coinciding expo, which runs from 13-14 January, debuting its 2017 limited edition apparel and footwear collection, as well as official race accessories.
The company has also announced the appearances of Skechers Performance elite athletes and Olympians, Meb Keflezighi and Kara Goucher. Kara Goucher will be a part of the on-air race broadcast on ABC 13 from 07:00-10:00 local time on 15 January. Additionally, several international Skechers Performance elite athletes will be competing in the marathon, including the 2016 Skechers Performance Los Angeles Marathon winner, Weldon Kirui.
“We always enjoy beginning the year in Houston for the marathon and we are pleased to be coming back in 2017,” said Rick Higgins, SVP Merchandising / Marketing, Skechers Performance. “We’re proud to have our athletes such as Meb and Kara join in race weekend activities to encourage runners of all experience levels and ages.
“This has become one of our marquee events, and our partnership with the Houston Marathon Committee has been extremely rewarding.”
For those looking to meet Meb in person, Skechers Performance will be hosting a meet and greet with the iconic marathoner on Friday 13 January from 17:00 – 18:30 at Fleet Feet Sports, located at 2408 Rice Boulevard, Houston, TX 77005. Attendees will also receive a free gift after trying on any Skechers Performance footwear.
Meb will be making a second appearance with Skechers Performance at the Memorial Hermann IRONMAN Sports Medicine Institute EXPO on Saturday, 14 January at 16:00. The Olympian will sign autographs and take photos with attendees at booth #524, which is located across from the Skechers Performance official race merchandise location.
This year, Skechers Performance expanded the official race merchandise for the Chevron Houston Marathon and Aramco Houston Half Marathon, offering runners and fans a wide selection of running footwear, performance apparel and accessories to commemorate their experience. The limited edition footwear includes the new spring 2017 Skechers GOrun 5 and the GOrun Forza 2 for men and women.
The apparel features running basics including tank tops, tee shirts, leggings and shorts, as well as Skechers Performance GO SHIELD lightweight rain jackets. This year’s merchandise also includes windbreakers and zip up jackets featuring Skechers GOTherm 360 technology to keep runners warm.
Additionally, Skechers Performance will offer race accessories including hats, socks, gear cinch bags, and new this year – running belts – to hold small race day essentials. Skechers Performance will provide finisher shirts for all runners of the Chevron Houston Marathon and Aramco Houston Half Marathon as well as outfit the course race crew volunteers with Skechers jackets.
Skechers Performance will offer a register round-up for any purchase made at the official merchandise booth. Customers have the option to round up their purchase to the nearest whole dollar to support the Houston Marathon Foundation – an organization that supports the advancement of running and provides after school running programs, coaching and guidance to over 2,000 Houston-area youth. Skechers Performance also donated 100 pairs of running shoes to high school students in need, as part of supporting the Houston Marathon Foundation.
“Entering our fourth year as partners, Skechers continuously exceeds expectations in regards to activation, advertising, branding and merchandising around our event, and their increased support of the Houston Marathon Foundation’s We Run Houston after-school running program has helped us truly make a difference for children across the region,” said Wade Morehead, Executive Director of the Houston Marathon Committee and Foundation.
“From their executives to their EXPO staff, it is an absolute pleasure working with their team. The primary mission for both of our organizations is to deliver the best participant experience possible each year.”
Additional activities during race weekend include a graffiti wall at the Skechers Performance booth, where participants and spectators are invited to leave a goal or supportive message for their race. Fans are also invited to snap a photo with life-size standees of Meb and Kara Goucher. Further, Skechers Performance will be out on the Discovery Green Jones Lawn for the ‘We are Houston Runfest’ where games, prizes and giveaways will be available.
The Skechers Performance merchandise booth is located at #617 at the Memorial Hermann IRONMAN Sports Medicine Institute EXPO, located at the George R. Brown Convention Center, Hall A3 (Third Floor).