Suunto, a global leader in sports watches, dive computers and precision instruments, has appointed Nat Harward as Endurance Community Manager in the US. In his new role, Harward will be responsible for working with coaches, clubs, athletes and online communities to forge deep relationships in the multisport community.
In addition to his role at Suunto, Harward will continue to work as a marketing strategist, consulting with organizations to produce content, websites, courses and events. Immersed in the Salt Lake City triathlon community, Harward is also a dedicated multisport athlete, finishing the IRONMAN Maryland in 2014 and competing at the USA Triathlon Olympic-Distance Age-Group National Championships in 2015.
“Growing and nurturing communities has always been a big part of the projects I’ve worked on,” said Harward, who has also been an integral part in the growing triathlon community in Salt Lake City. “I’m excited to take that energy into my role at Suunto.”
Harward’s primary role will be to identify and connect with influential coaches, local triathlon and run clubs, and athletes in key markets in order to establish Suunto in the endurance community.
“We’re thrilled to have Nat on board,” said Bryson White, Suunto’s Brand Marketing Manager for the Americas. “He brings a lot to the table, both in his marketing expertise and his involvement in the triathlon community.”
Suunto was born in 1936 when Finnish orienteer and engineer Tuomas Vohlonen invented the mass production method for the liquid-filled compass. Since then, the company has been at the forefront of design and innovation for sports watches, dive computers and sports instruments used by adventurers all over the globe.
Suunto’s headquarters and manufacturing plant is in Vantaa, Finland. Employing more than 400 people worldwide, Suunto products are sold in over 100 countries. The company is a subsidiary of Amer Sports Corporation along with its sister brands Salomon, Arc’teryx, Atomic, Wilson, Enve and Mavic.