New UK-based multisport accessories business FlowCell has announced the release of its FoodCell aerodynamic food carrier via a crowdfunding campaign on Kickstarter. FoodCell has been exclusively designed with the triathlete and cyclist in mind, targeting those ‘looking for optimum food storage capacity that is easily accessible in a visually stunning lightweight and aerodynamic design’.
FoodCell is billed as a first – a patent pending food carrier that has a unique ‘slider’ opening. The simple one finger opening aims to avoid ‘the problems with similar products on the market’ that may use zips or other closures.
“Typically once you place your gels in most aerodynamic food carriers, getting them back out is a real issue,” said FlowCell Director Dr Mark Tallon. “The zip or thin slit design of many products offer great aerodynamics but the result is a product that’s not fit for purpose. Another big concern is being able to hold enough food for the duration of an IRONMAN triathlon and sportive cycling event. To that end FoodCell has one of the largest capacities to hold foods currently available on the market – yet without significantly impacting aerodynamics and functionality.”
FoodCell founder Tallon is also a sub 10 hour IRONMAN triathlete; and the development of FoodCell came as a result of his own experiences and frustrations with previously available food carriers. After 9 months of work with multiple prototypes and designs, the final product prioritises access to the food inside, but it retains its aerodynamics through a tapered K-Tail shape and overall design specifically chosen to reduce air drag.
FoodCell can be detached from the base unit with the press of a small button. This allows the main body of the FoodCell unit to be cleaned without having to undo Velcro straps or undo bolts that attach the product to the bike frame – seen as another market first.
FoodCell is currently being rolled out via a Kickstarter crowdfunding campaign, with estimated delivery in August 2017.
Founded by nutritional biochemist and age group triathlete Dr Mark Tallon, FlowCell is dedicated to engineering effective solutions for endurance athletes. The UK-based FlowCell team is currently designing a selection of premium quality products for cyclists and triathletes. The aim is to ensure that athlete fuelling is delivered in a functional as well as aerodynamic format. FoodCell is the first of three products that ‘relies on high quality materials and leading edge designs that have been tested in both lab and real world conditions to ensure all products are only of the highest specifications.’