About us

Welcome to Endurance.biz (formerly endurancebusiness.com), the dedicated information site for the international endurance sport industry. We focus on ‘the business of athlete experiences’. This is the latest version of our site (version 5.0) since we launched back in January 2008.

To sign-up for our daily news e-mails, visit our Newswires page.

If you have any questions, don’t hesitate to get in touch via our Contact page, or for research & consulting enquiries, please visit our sister site MultiSport Research.

Team

Gary Roethenbaugh (Endurance.biz founder & Managing Director of MultiSport Research)
Gary launched what was originally triathlonbusiness.com in January 2008 as a hobby to his (then) day job. He then founded specialist research & consulting firm MultiSport Research in August 2010. Since the summer of 2010, triathlonbusiness.com evolved into endurancebusiness.com and now Endurance.biz.

Gary is a law graduate with over 20 years’ experience in commercial consulting & investigations, research and analysis. When not out training, Gary’s main focus is managing research and consulting services to the endurance sport industry – and delivering news & information via this site.

Kate Morefield (North America; Writer)
Kate is a passionate IRONMAN triathlete (11 x IMs so far, more to come!) with 20+ years of business experience providing business strategy, marketing, and research expertise. She joined MultiSport Research in 2017 and is the company’s North America Director.

Prior to joining MultiSport Research, Kate worked as a freelance business consultant and prior to that worked for companies such as The Coca-Cola Company and Mizuno. Based in Dallas, Texas, United States, Kate enjoys writing news for endurance.biz when she’s not working on research projects or training for her next event!

Christopher Schwenker (Writer)
Semi-retired as owner and director of his private orthopedic physical therapy practice after over 20 years, Chris is blessed with the freedom to pursue his passion for virtual cycling and writing. On a continual quest to give back to his bike for all the rewarding experiences and relationships it has provided him, he created a non-profit.

In the summer of 2022, Chris rode 3,900 miles from San Francisco to New York to support the charity he founded, TheDIRTDadFund. His ‘Gain Cave’ resides on the North Fork of Long Island, where he lives with his wife and is proud of his two independent children. Chris is committed to helping others with his bike and the pages of his site, TheZommunique.com. You can read him promoting his passion on the pages of Cycling Weekly, Cycling News, road.cc, Zwift Insider, Endurance.biz, and Bicycling. Chris is co-host of The Virtual Velo Podcast, too!

Kirstin Waite (Analyst & Writer)
With many years of experience in international research and consulting projects, Kirstin has particular expertise in areas such as market quantification and target search projects for acquisitions. A German national living in the UK, she has worked on a number of projects for MultiSport Research and enjoys writing news when time permits!

Market intelligence

If you have interest in exploring the endurance sport industry in more detail, our sister company MultiSport Research is a specialist research and consulting firm to the international endurance sport industry. The company was born out of a personal passion for multisport – and the need to analyze the market forces that are shaping multisport events, the changing profile of consumers and the positive impact endurance sport can have on the wider community.

All market insight and analysis services are: independent, vigorously researched and strictly confidential. Further information about MultiSport Research and its services can be found at multisportresearch.com.

Work in progress!

As mentioned above, this site is still very much a work in progress. We hope you like it! We have a number of changes in the pipeline, so please bear with us as we work through these.

Get in touch

In the meantime, as we update new features on the site, you can reach us via our Contact us page.