2010 Life Time Fitness Triathlon Series Race to the Toyota Cup

07/03/2010

Life Time Fitness has confirmed the 2010 Life Time Fitness Triathlon Series Race to the Toyota Cup schedule. The internationally renowned series, which is made up of several of the most prominent international-distance triathlon events in the US, is expanding in 2010 to include the Philadelphia Insurance Triathlon (PHLYTRI):

• PHLYTRI - June 27
• Life Time Fitness Triathlon - July 10 (Minneapolis)
• Nautica New York City Triathlon - July 18
• Chicago Triathlon - August 29
• Kaiser Permanente Los Angeles Triathlon - October 3
• Toyota US Open Triathlon - October 10 (Dallas)

"With the launch of the Life Time Fitness Triathlon in 2002, we made the commitment to make a significant investment in the growth and awareness of this healthy-way-of-life sport," said Dave Campbell, Vice President, Life Time Fitness Athletic Events. "This commitment has evolved with the creation of the Life Time Fitness Triathlon Series Race to the Toyota Cup in 2008 and now, the addition of the PHLYTRI to our stellar race schedule. With the tremendous support provided by Toyota and our other partners, we are thrilled to once again deliver a world-class series of international-distance triathlons."

"The Philadelphia Insurance Triathlon is thrilled to be a part of the 2010 Life Time Fitness Triathlon Series Race to the Toyota Cup," said Richard Adler, CEO of Philadelphia Triathlon LLC. "Since its founding in 2005, the PHLYTRI has become one of the top international-distance races in the country. Joining the series will raise our profile among the world's best triathletes who will experience our scenic and challenging course, while adding another level of excitement for the thousands of participants and spectators during race weekend. We're also very excited to kick off the 2010 Life Time Fitness Race to the Toyota Cup."

In 2010, the Life Time Fitness Triathlon Series Race to the Toyota Cup Prize Purse will total US$421,000 for the Professional Division, which includes US$353,000 in individual race purses plus a US$68,000 Series Bonus. The top six professional women and men (three in each division) will receive a series bonus payout, in addition to any individual race awards, based upon the 2010 Life Time Fitness Triathlon Series Race to the Toyota Cup Point System. Additionally, the top female and male professionals will be awarded the coveted Toyota Cup.

In order to be eligible for the Series Bonus and Toyota Cup, professional triathletes must start at least four of the six series events, one of which must include the Toyota US Open Triathlon Championship in Dallas.

"We are delighted to continue to be a part of the Life Time Fitness Triathlon Series Race to the Toyota Cup," said Keith Dahl, National Marketing Manager for Toyota Motor Sales, U.S.A. "The sport of triathlon continues to realise positive grow and along with it, the series, which originally launched with four events and has since added the Toyota US Open and the PHLYTRI. As with past years, we look forward to the 2010 Race to the Toyota Cup's showcase of this incredible sport and the professional and amateur athletes who bring it to life."

As the 2010 Life Time Fitness Triathlon Series Race to the Toyota Cup progresses, participant results and current point standings will be made available at racetothetoyotacup.com, the official website of the Life Time Fitness Triathlon Series Race to the Toyota Cup.

Life Time Fitness also announced the addition of Champion System as the Official Custom Technical Apparel Partner to the series. Champion System will produce custom apparel for the five individual events.

"We are thrilled about our partnership with the Life Time Fitness Triathlon Series Race to the Toyota Cup," said Scott Kaylin, Champion System -- Co Founder. "Strategically, this world-class series falls directly in line with our direction in the sport. When we started Champion System, we were determined to create a company that would take an entirely new approach to custom team wear. We've combined our strong 20+ year knowledge of the apparel business with our love of sports to offer individual athletes, teams and organizations the best possible products and service available."

www.lifetimefitness.com

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