Life Time Fitness Triathlon raises prize stakes

13/06/2010

Life Time Fitness has revved up the prizes on offer via its partnership with Toyata. Life Time Fitness has announced that the 2010 Life Time Fitness Triathlon Series Race to the Toyota Cup male and female champions will each take home a 2010 Toyota Prius in addition to their share of a total US$421,000 cash purse.

In addition to the enhancement of the professional prize purse, the series also announced that the male and female Elite Amateur Division champions will be awarded over US$7,000 in prizes including an Orbea Bike.

The internationally renowned series, which is now made up of six of the most prominent international-distance triathlon events in the United States, expanded in 2010 to include the Philadelphia Insurance Triathlon (PHLYTRI):

• PHLYTRI – June 27
• Life Time Fitness Triathlon – July 10 (Minneapolis)
• Nautica New York City Triathlon – July 18
• Chicago Triathlon – August 29
• Kaiser Permanente Los Angeles Triathlon – October 3
• Toyota US Open Triathlon – October 10 (Dallas)

The total Series Professional Division cash purse includes US$353,000 in individual race awards plus a US$68,000 series bonus.

Toyota recently bolstered the series prize purse to include the 2010 Toyota Prius vehicles -- one each to be awarded to the top female and male champions determined at the Toyota US Open Triathlon in Dallas.

The top six professional women and men (three in each division) will receive a series bonus payout, in addition to any individual race awards, based upon the 2010 Life Time Fitness Triathlon Series Race to the Toyota Cup point system. Additionally, the top female and male professionals will be awarded the coveted Toyota Cup.

"We are thrilled with Toyota's ongoing commitment to make the Life Time Fitness Triathlon Series the premier triathlon series in the world," said Ken Cooper, Vice President at Life Time Fitness Athletic Events. "Today, we attract some of the world's greatest triathletes thanks to Life Time's and the series partner's significant investment in growing the sport, the calibre of the series events and the tremendous support of Toyota and our other valued sponsors."

"Toyota is committed to the sport of triathlon and it's advancement across both the amateur and professional level," added Keith Dahl, National Marketing Manager for Toyota Motor Sales USA Inc.

"Awarding the male and female winners [a] 2010 Toyota Prius is a first step in a series of ideas Toyota is looking to implement to support the athletes and advance the sport. It is only fitting that the winner of the series drives one of the most fuel-efficient vehicles in the Toyota line up, and we look forward to seeing the race series unfold."

As the 2010 Life Time Fitness Triathlon Series Race to the Toyota Cup progresses, participant results and current point standings will be made available at racetothetoyotacup.com, the official web site of the event series.

www.racetothetoyotacup.com
www.toyota.com
www.lifetimefitness.com

< back to search results