TYR splashes out in multi-year partnership with USA Triathlon

09/12/2009

With its mission to promote the sport of triathlon, TYR has noted its excitement at announcing a multi-year partnership with USA Triathlon (USAT). The company, a USA Triathlon Gold Sponsor, will be the official swimwear, Team USA competition and training apparel outfitter, and swim accessories and goggles supplier for the organisation.

Backed by 25 years of swimsuit development, TYR outfits triathletes of all levels with swimskins, training suits and accessories, apparel, and now a new line of wetsuits, the Hurricane series. In addition to product development, according to the company, TYR is dedicated to the advancement of multisport and top American triathletes, including company sponsored Andy Potts, Becky Lavelle and TJ Tollakson.

In collaborating with USA Triathlon, which has a vision to engage every American in the multisport lifestyle, TYR plans to work towards that end result. “We are thrilled to begin a partnership with USA Triathlon in order to invest and support the sport of triathlon,” said TYR National Manager of Sales and Multisport, Ryan Dolan. “Aside from reaching out and getting involved with triathletes at all ages and levels, TYR also looks to develop the best products for all athletes through feedback from the elite USA team.”

USA Triathlon currently has 130,000 members – comprised of athletes, coaches, officials, parents and fans striving to strengthen multisport. Amongst its many roles in the sport, the organisation is responsible for the selection and training of teams to represent the United Sates in international competitions, as well as fostering grassroots expansion of triathlon.

Creating interest and participating in a variety of programmes – including camps, clinics, races, and educational opportunities – the organisation shall team up with TYR and other strategic sponsors to continue its ongoing efforts.

“USA Triathlon is elated to have TYR working side by side with America’s top elite and amateur multisport teams as well as over 1.1 million who dabble in multisport every day,” said Tim Yount, Senior VP of Marketing and Communication for USA Triathlon. “The TYR signature of quality will also be a significant asset to the many constituents that work with USA Triathlon every day. They will help redefine quality in the soft goods side of the USAT business.”

www.tyr.com
www.usatriathlon.org

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